Channel Network Design Overview ............................................................................................ 

Session Learning Objectives ...................................................................................................... 

Channel Network Design Fundamentals................................................................................... 

Reasons for Supply and Distribution Channels ........................................................................ 

Critical Design Considerations ................................................................................................... 

Channel Design Factors ............................................................................................................. 

Level of Channel Dependency ................................................................................................... 

Channel Design – Manufacturing Method................................................................................ 

Channel Configuration Attribute Matrix..................................................................................... 

Producer Storage with Direct Delivery ....................................................................................... 

Producer Storage with Drop Ship ............................................................................................... 

Producer with Extended Channel Network................................................................................ 

Aggregator with Extended Channel Network............................................................................. 

Aggregator with e-Business Network ......................................................................................... 

Framework for Channel Network Design................................................................................... 

Micro Decisions Influencing Channel Design............................................................................ 

Factor-Rating Method ................................................................................................................. 

Center of Gravity Method ........................................................................................................... 

Channel Demand and Capacity ................................................................................................. 

Review, Terms, Discussion Questions, Exercises ..................................................................... 

Terms Check ................................................................................................................................ 

Performance Check – Answers and Test Documents .............................................................. 

Discussion Questions ................................................................................................................. 

Case Study ................................................................................................................................... 

Suggested Additional Readings .................................................................................................