Channel Network Design Overview ............................................................................................
Session Learning Objectives ......................................................................................................
Channel Network Design Fundamentals...................................................................................
Reasons for Supply and Distribution Channels ........................................................................
Critical Design Considerations ...................................................................................................
Channel Design Factors .............................................................................................................
Level of Channel Dependency ...................................................................................................
Channel Design – Manufacturing Method................................................................................
Channel Configuration Attribute Matrix.....................................................................................
Producer Storage with Direct Delivery .......................................................................................
Producer Storage with Drop Ship ...............................................................................................
Producer with Extended Channel Network................................................................................
Aggregator with Extended Channel Network.............................................................................
Aggregator with e-Business Network .........................................................................................
Framework for Channel Network Design...................................................................................
Micro Decisions Influencing Channel Design............................................................................
Factor-Rating Method .................................................................................................................
Center of Gravity Method ...........................................................................................................
Channel Demand and Capacity .................................................................................................
Review, Terms, Discussion Questions, Exercises .....................................................................
Terms Check ................................................................................................................................
Performance Check – Answers and Test Documents ..............................................................
Discussion Questions .................................................................................................................
Case Study ...................................................................................................................................
Suggested Additional Readings .................................................................................................