Defining Forecasting ............................................................................................ 

Four Levels of Forecasting .................................................................................. 

What is Demand?................................................................................................... 

Universal Principles of Forecasting ..................................................................... 

The Forecasting Process ...................................................................................... 

General Forecasting Techniques ........................................................................ 

Forecasting Data Sources .................................................................................... 

Forecasting Categories ...................................................................................... 

Qualitative Forecasting Overview ................................................................ 

Qualitative Forecasting Models ............................................................................ 

Quantitative Intrinsic Techniques ........................................................................ 

Exponential Smoothing ......................................................................................... 

Time Series Decomposition............................................................................... 

Quantitative Causal Techniques ........................................................................ 

Why Forecasts Fail ................................................................................................ 

Review, Terms, Discussion Questions, Exercises ....................................... 

Terms Check ......................................................................................................... 

Performance Check ............................................................................................. 

Discussion Questions .......................................................................................... 

Case Study ............................................................................................................ 

Suggested Additional Readings ..........................................................................